Corporate Communications
& Content Marketing
Telling the story of your company or organization is something you have to do every day. Customers, stakeholders, and employees need to hear again and again who you are, how you function, and what you stand for.
Over the years, I've helped organizations as diverse as Humana, Aetna, the American Cancer Society, and the Boy Scouts of America sell themselves and tell their stories through internal communications, external communications, and content marketing. I've also done extensive writing and editing for MOFI, a boutique experience-design consultancy.
Projects I've handled have included:
- B2B and B2C stories
- Whitepapers
- Annual reports
- Corporate sustainability reports
- CEO speeches
- Video scripts
- Press releases
- Earnings call scripts
- Employee newsletters
Here are a few work samples:
- B2B article on Medicare reimbursement, McKesson Medical-Surgical
- Seasonal flu B2C materials, Aetna International
- Seasonal flu B2B materials, Aetna International
- Pandemics white paper, Aetna International
- Antibiotic stewardship white paper, Aetna International
- Aging population white paper, Aetna International
- 2014 Sustainability Report, Boy Scouts of America
- Content marketing stories for the Boy Scouts of America's sustainability website
- 2013 Annual Report, Boy Scouts of America
- 2011 Annual Report, Boy Scouts of America
- 2009 Annual Report, Boy Scouts of America (recipient of 2011 Association Media & Publishing Gold EXCEL Award)
- 1999 Annual Report, American Cancer Society
- CEO Speech, Boy Scouts of America
- CEO Speech, Humana Inc. (recipient of IABC/PRSA Landmarks of Excellence Award)
- Transparency white paper, Humana Inc.
- Quality programs video script, Humana Inc.